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Qualified applicants should send a resume and cover letter with salary requirements to
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. No phone calls, please.
Marketing Manager
The successful candidate will be a self-starter, who can work collaboratively and effectively in a high energy, fast-paced environment. This is a hands-on position.
Essential Duties and Responsibilities:
General Marketing
- Establish and preserve corporate image/branding
- Develop copy and creative for sales collateral
- Oversee all corporate communications and messaging strategies
- Manage the Marketing Department budget
Online Marketing (Website/SEO)
- Maintain corporate website
- Create additional landing pages for promotions, resources, events, etc.
- Manage keyword ranking, competitor performance, traffic sources
- Report on website performance bi-weekly
- Identify areas of improvement for search ranking, traffic, lead conversion, etc.
- Update and increase strategic inbound links and online directory listings
Lead Generation and Nurturing
- Develop and oversee lead generation and nurturing program
- Maintain CRM database effectiveness
- Assist the sales team with identifying, developing, and servicing opportunities
- Plan and execute ongoing lead generation activities (webinars, events, direct marketing, etc.)
- Manage the creation and distribution of resources for lead generation (white papers, case studies, etc.)
E-mail Marketing
- Create and run e-mail marketing campaigns to promote sales and keep subscribers informed
- Maintain mailing lists and manage unsubscribes to maintain CAN-SPAM compliance
Public Relations
- Track and identify opportunities for speaking engagements, article placement, and expert references
- Draft, edit, and distribute press releases
- Develop a social media plan and manage presence
- Maintain performance reports for public relations and social media efforts
Product Marketing
- Own messaging strategy and web/collateral delivery for products
- Provide copy and create template for standardized proposals
- Survey potential and existing customers regularly regarding product features, satisfaction level, etc.
Trade Show Management
- Research and recommend industry trade show participation
- Oversee staff registration, show logistics, and travel
- Develop show strategy and messaging; determine collateral, signage, and other needs
- Manage inventory, shipment, and storage of booth and materials
Other sales and marketing duties as assigned.
Required Skills and Qualifications:
- BA/BS in Marketing, Business or related field
- 5+ years experience in B2B/technology marketing areas outlined above with specific strengths in online marketing and lead generation
- Keen understanding of best practices in marketing communications
- High level of competency in the Microsoft Office Suite and CRM, e-mail and survey systems. Experience with Salesforce and Constant Contact preferred
- Experience with Adobe InDesign, Illustrator, Photoshop, HTML/CSS, Google Analytics and Google AdWords are a plus
- Excellent project management and execution skills with ability to juggle multiple priorities
- Exceptional written and verbal communication skills are a must
Some travel may be required. Principals only please.
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