Enterprises are beginning to embrace MBaaS as part of mobile app development programs. The expected growth in the market has attracted the attention of some of the larger enterprise software and services vendors, such as Google, Salesforce, Facebook, and Amazon Web Services, as well as a host of pure-plays. MBaaS is designed to simplify the integration of mobile apps to various cloud-based backend services, and typical components include user management data management, and file management.