Like most things modern, predictions often wear the sheen of science or, at least, the shine of rigor. In spite of the difficulties, financial and technology analysts have converted the art of prediction into big business and there are more than 500 analyst firms currently in operation today. Since NSS Labs is the only analyst operation with its own testing facilities, should our analysts stick to what they know to be true (empirical evidence from testing), or should NSS customers expect predictions to follow?